West Ham United women's team are proud to announce a historic collaboration with Femfresh™, the UK’s leading intimate hygiene brand, marking a significant milestone for both organisations in the realm of women’s health and sports performance.
Femfresh™, the UK market leader in intimate hygiene, joins forces with West Ham United women's team as their Official Feminine Hygiene Partner, signifying a shared commitment to excellence, performance and the importance of women’s health. The partnership combines the passion and prowess of West Ham United women's team with the innovative expertise of Femfresh™, which, since its inception in 1968, has been educating women from all life stages on the importance of intimate care and health.
Femfresh™ is proud to be working with the Barclays Women’s Super League Club, whose leadership team is also solely female-led. This signifies a unique position in the sporting industry that further cements the partnership’s core ethos of a shared commitment to women’s health, fostering a positive environment where women feel confident and empowered both on and off the field.
Committed to breaking down taboos and fostering unapologetic conversations, Femfresh™ champions women into feeling empowered to discuss topics often deemed sensitive. By normalising these discussions, Femfresh™ strive to create a supportive environment where women can prioritise their health without hesitation, promoting confidence and self-care. The essence of Femfresh™ lies in its unwavering commitment to enable women to feel fresh every day, embodying a philosophy that celebrates conviction and comfort.
Marketing Director at Femfresh™, Sonila Troka expressed excitement regarding the collaboration: “The partnership between Femfresh™ and West Ham United women's team is a powerful alliance that shows our unified mission.
"Like the exceptional athletes of the West Ham women’s team, Femfresh™ empowers women to look after their health with pride. We are thrilled to be working with the Club this year and look forward to uniting to foster powerful and vital conversations on the importance of intimate care and health.
"This exciting partnership further solidifies our dedication to educating and empowering women from all life stages about the importance of intimate care, which not only promotes physical well-being but also nurtures mental health by fostering confidence, self-care, and a sense of well-being.”
Rebecca Rowley, Head of Partnerships at West Ham United, shared the sentiment, stating: “The rise of women’s football allows us to tell untold stories and highlight different social issues with our commercial partnerships.
“By partnering with Femfresh™, we aim to examine the connection between fitness and intimate hygiene, sparking a conversation that we hope resonates far beyond the pitch.”
Joint community initiatives and engagement activities are planned to promote the importance of women’s health and well-being amongst fans and the wider community. Stay tuned for exciting updates from West Ham United women's team and Femfresh™ as they embark on this collaborative journey.
