West Ham United is excited to announce a new partnership with Nemiroff, a leading global vodka brand with over 150 years of proud history originating from Ukraine.
As Ukraine’s number one vodka exporter with a presence on five continents, Nemiroff has earned over 130 international awards, recently securing the title of Vodka Brand Champion 2024. The brand’s collaboration with West Ham United marks the next step in its global expansion, built on a shared commitment to quality and excellence.
Through this partnership, Nemiroff will leverage West Ham United's dynamic marketing platforms with branding opportunities across digital and physical spaces, offering unique activations and events designed to bring the brand closer to fans. Nemiroff's presence will be seen on West Ham United’s digital channels and on matchdays at London Stadium, immersing fans in the brand's heritage and plans for future growth.
With a long-standing history of global sports partnerships, Nemiroff’s expansion into football is a natural next step. This partnership celebrates the shared values and passion of West Ham United fans worldwide, aligning with Nemiroff’s mantra: “That’s My Spirit.”
“We are thrilled to welcome Nemiroff as our newest partner,” said Nathan Thompson, Chief Commercial Officer of West Ham United. “Their rich heritage and passion for innovation align perfectly with the values of our club and our fans. We look forward to working together to create memorable experiences that celebrate the spirit of football and bring Nemiroff closer to our supporters around the world.”
“Joining forces with West Ham United is an exciting leap for Nemiroff as we continue to bring the bold spirit of Ukrainian craftsmanship to the world stage," said Yuriy Sorochynskiy, CEO of Nemiroff.
"West Ham fans are known for their loyalty and passion, traits we deeply admire and share. Through this partnership, we aim to create unforgettable moments that blend the energy of London Stadium with the essence of Nemiroff — celebrating quality, character, and the shared indomitable spirit that drives both our brands."
