West Ham United is proud to expand its partnership with Intuit QuickBooks Ltd, who become the Club’s Official Sleeve Partner.
Launched in March 2024, the expanded partnership will now see the QuickBooks logo appear on the sleeve of shirts worn by the men’s and women’s first teams, the Academy, as well as on all replica shirts. Alongside the traditional matchday and digital assets, QuickBooks is going to alter the landscape for Accountants, Bookkeepers Sole Traders and small businesses (SMBs) by putting growth opportunities and support for them at the centre of every tailored campaign they deliver.
The 2024/25 West Ham United Home shirt, which will launch on Wednesday 3 July, will be worn by the men’s first team during fixtures against Wolverhampton Wanderers and Crystal Palace on their pre-season Sunshine State Tour to the United States. It will also be worn by the women’s team as they take part in the Perth International Football Cup in Australia as part of their pre-season preparations.
Through this truly bespoke partnership, Intuit QuickBooks and West Ham United will be introducing a number of new initiatives that will champion Sole Traders and SMBs at the heartbeat of our east London community and could provide a safe environment for individuals to take their first steps in the world of entrepreneurship.
One of these exciting initiatives will involve Intuit QuickBooks powering the prosperity within the local West Ham United business community by providing support, exclusive offers and sharing some of its Club rights, including advertising space, to help small businesses within the community grow.
Intuit QuickBooks will also work with the West Ham community to improve financial knowledge and literacy through workshops by directly engaging with West Ham fans and local businesses, providing valuable skills that could enhance their financial management capabilities and help business success.
Nathan Thompson, Chief Commercial Officer at West Ham United said: “We are delighted to announce Intuit QuickBooks as our new Official Sleeve Partner.
“It was apparent from our very first meeting that Intuit QuickBooks and West Ham United have a shared vision of empowering individuals and business owners to maximise their potential. This partnership has the makings of something truly special.
“Intuit QuickBooks’ commitment to support small businesses who underpin our community is evident through their decision to allocate some of their rights including advertising space to businesses with smaller resources than them.
“It is also pleasing to see Intuit QuickBooks extend their partnership to the women’s team and we will work together on initiatives to support the business owners who are proud champions of our women’s team.
“This partnership will deliver significant benefits to both our fanbase and Intuit QuickBooks customers and I look forward to seeing the various initiatives develop moving forwards.”
Michael Benjamin, Marketing Director at Intuit QuickBooks, said: "This is such a thrilling and powerful first step to our partnership with West Ham United.
“The Club’s support for our ambition to serve the local small business community is further testament to how two brands that are setting out to change the game and do things differently, can come together.
“Offering exclusive matchday and 'surprise and delight' experiences for West Ham fans, small business owners and QuickBooks customers alike. This will build lasting relationships, demonstrate our commitment to the local community and small business success whilst celebrating everything the West Ham United team has to offer.
“Watching the players step onto the pitch in their new shirts this season will be a proud moment, marking the beginning of an inspiring journey for both our fans and customers. There’s so much more ahead from this partnership, promising to motivate and uplift everyone involved.”
