Take a closer look at the new 2023/24 Anthem Kit by going behind the scenes of the launch!
Our cameras were on hand at the kit shoot and you can check out the video now in the player above.
Our Home Kit for the new season features the Club’s traditional claret body with blue sleeves, and includes a special detail on the front of every shirt.
The Hammers’ anthem, I’m Forever Blowing Bubbles, is etched into the fabric of our Club and a distinctive Bubbles pattern is woven through the Anthem Kit, in recognition of its storied role in our heritage.
Supporters can pre-order their 2023/24 Anthem Kits now by clicking here. Shirts will be available from Saturday 15 July.