Take a look at how our 2024/25 Cockney Kit launch film was made in our Behind the Scenes video here!
Our striking new change strip was unveiled on Monday, hot on the heels of the new Home Kit last week.
The Cockney Kit is inspired by our East End roots and is a reflection of the Club’s community in the vibrant heart of London, celebrating the collective identity shared.
The launch film showcases the characters and stories of people and places that make our community the vibrant, authentic heart of London that it is.
Celebrating the rich tapestry those communities create and collective identity shared, the film features Hammers men’s first team stars such as Mohammed Kudus and James Ward-Prowse, alongside east Londoner and Academy graduate George Earthy and women’s first team players Anouk Denton, Riko Ueki and Kristie Mewis.
Shot on location across the Hammers’ heartland – including in the shadow of the iconic St Mary-le-Bow church, Clapton’s Accra Palace Ghanaian restaurant, on Brick Lane and at Romford Snooker Club – and underpinned by a powerful poem voiced by rapper, author and Hammers fan Guvna B, the launch paints a picture of modern-day east London.
And you can take an exclusive peek behind the scenes by hitting play above!
Head to shop.whufc.com now to purchase the 2024/25 Cockney Kit, or visit us at any of the four West Ham United Official Club Stores – London Stadium, Liberty Romford, Lakeside Thurrock or Basildon Eastgate.
