West Ham United's Best Seat in the House brought to you by Experience Kissimmee has has been shortlisted for a European Sponsorship Association award.
The content series, which gives Hammers fans the chance to come together virtually to enjoy games collectively with a Club legend, is up for the prize in the Best Use of Virtual Experiences - Fan Engagement category.
Ahead of every home Premier League game, West Ham United fans are invited to enter the competition and explain why they deserve to enjoy a unique experience, courtesy of Experience Kissimmee.
Experience Kissimmee facilitated a money can’t buy experience that engaged with supporters, virtually, and further supported their objective of driving affiliation between families and the brand.
Congratulations to @sugarduran and his family who joined @jackcollison for our Best Seat in The House presented by @Kissimmee! pic.twitter.com/fxgPgkGBtL
— West Ham United (@WestHam) December 5, 2020
Fans joined Club legends including Marlon Harewood and Jack Collison to watch the final five home games of the 2019/20 season, hearing their exclusive insight into the games whilst they were taking place, as well as listening to stories from their own playing careers.
The campaign has continued into the 2020/21 season too, with the likes of David James and Tony Cottee joining the list of Hammers legends to share the experience with lucky fans.
This is the second award Best Seat in the House has been nominated for, following on from the Sports Business Awards.
A virtual awards ceremony to announce the European Sponsorship Association Awards winners will be held in February 2021.