West Ham United and Umbro have unveiled the Club’s eye-catching new Home Kit for the forthcoming 2017/18 Premier League season.
Available to pre-order now in club stores and online here, supporters can also take advantage of a special pre-order offer by getting 10% off all 2017/18 home shirts plus free UK mainland standard delivery.*
The claret and blue kit takes inspiration from the famous strip worn by Billy Bonds and Trevor Brooking in the 1976 European Cup Winners’ Cup final, with both West Ham legends featuring in the video campaign for the new kit.
Including further contributions from Slaven Bilic and Mark Noble, as well as historic voiceover from the late, great, Bobby Moore, the video illustrates the significance of claret and blue to the identity of West Ham United, its Thames Ironworks founders and the loyal, passionate and ever-present supporters.
Pre-order the new home kit now by clicking here
"Everyone knows that West Ham United is claret and blue, it’s who we are. This season’s kit is a really nice take on that theme and I think the Claret and Blue Army will really like it,” said Club captain Mark Noble.
"It’s the material that is the most important for us players and when we tried it on at the photoshoot the boys were all really impressed with how it felt, and we are really looking forward to playing in it next season."
The shirt fronts and collar feature the popular chevron design worn by the Hammers for the first time in their memorable meeting with Anderlecht and throughout the late 1970s. The chevrons also take inspiration from West Ham’s famous crossed Hammers, as well as our London Stadium home, where the iconic floodlights, giant cantilever roof and supporting infrastructure also feature the same triangular shape.
“We know how much the fans love to see the new kit, it keeps them going over the summer, and I think they will be proud to pull it on, just like we are as players when we walk onto the pitch,” he said.
“I really like the new design feature on the front, which represents the crossed hammers that are a huge part of this club. It makes the shirt really unique and it stands out for me as one of the best we have had since I joined the Club."
The two-tone claret body is complemented by smart sky blue sleeves featuring the famous running diamond on the shoulder, an iconic staple to Umbro jerseys for decades. Years after its first introduction, the taping returns as a visual statement, now incorporated into the body of the shirt using a lightweight jacquard technology, removing weight and distraction for the player.
Completing the look is a classic Union Jack motif, inspired by the original Thames Ironworks shirt, on the upper reverse of the shirt, which is constructed with great fit and bold styling at the heart of the design.
The white home shorts are tailored with stretch fabrics for maximum comfort and freedom of movement, featuring contrasted diamonds down the side to match the sleeves of the jersey.
Double-welt socks - reverting back to white - feature a claret and blue band adorned with the double diamond to complete a kit that matches the modern day footballer’s high level of performance on the pitch.
The Hammers’ new Home kit is available to pre-order now online from the Official West Ham Store or in person at the Club’s London Stadium, Lakeside Thurrock and Liberty Romford stores.
The shirt is priced at £55 for Adult sizes and £45 for Junior sizes, with all fans receiving a 10% discountand free delivery on all Home shirt purchases.
Pre-ordered home kit will be delivered on Wednesday 12 July, whilst the away kit, which was unveiled last month, is available in store and online now in Men’s, Women’s, Junior and Infant sizes.
*Selected postcodes. Offer ends midnight 11 July 2017. Terms and conditions apply.