Cutting edge designs submitted to planning authorities
West Ham United are pleased to confirm that a planning application has been submitted by E20 LLP for a spectacular wrap solution for the former Olympic Stadium, which, if approved, promises to set a new benchmark in world stadia.
The Club and its stadium partners have worked tirelessly with leading digital experts to develop an optimum solution that would revolutionise the exterior of the Stadium. It would see the largest digital screens in Europe, measuring a massive 83m by 12m, installed on the outside of the Stadium.
If approved, the new installation will provide immense benefit to all partners of the Stadium, enabling events throughout the year, including West Ham United matches, to have a highly-visible, cutting edge digital platform for content, information and promotional material, all in glorious HD.
For West Ham matches, Hammers fans will be able to enjoy clips of their heroes past and present as they make their approach to the world-famous venue they will call home from August. So expect goals from Dimitri Payet or classic clips from Bobby Moore’s heyday to enthral the Claret and Blue Army on their way in to the Stadium.
And crucial to that end, the screens would be designed to respond to different brightness settings, meaning definition remains at an optimum level for day or night games in any weather condition.
The exciting new plans – which replace the previously submitted application - also include including prominent, Olympic legacy-inspired Claret and Blue shards and the Club's crest and colours, in addition to branding and advertising. This is key to the Club’s absolute commitment to ensuring the Stadium looks and feels like the unmistakable home of West Ham United.
Now that the above proposal has been submitted for consideration, West Ham United and its Stadium partners will be working hard with the planning authority to reach an agreeable outcome. A response is expected within the next eight weeks, to allow installation to take place between May and July.
The Club and its stadium partners have worked tirelessly with leading digital experts to develop an optimum solution that would revolutionise the exterior of the Stadium. It would see the largest digital screens in Europe, measuring a massive 83m by 12m, installed on the outside of the Stadium.
If approved, the new installation will provide immense benefit to all partners of the Stadium, enabling events throughout the year, including West Ham United matches, to have a highly-visible, cutting edge digital platform for content, information and promotional material, all in glorious HD.
For West Ham matches, Hammers fans will be able to enjoy clips of their heroes past and present as they make their approach to the world-famous venue they will call home from August. So expect goals from Dimitri Payet or classic clips from Bobby Moore’s heyday to enthral the Claret and Blue Army on their way in to the Stadium.
And crucial to that end, the screens would be designed to respond to different brightness settings, meaning definition remains at an optimum level for day or night games in any weather condition.
The exciting new plans – which replace the previously submitted application - also include including prominent, Olympic legacy-inspired Claret and Blue shards and the Club's crest and colours, in addition to branding and advertising. This is key to the Club’s absolute commitment to ensuring the Stadium looks and feels like the unmistakable home of West Ham United.
Now that the above proposal has been submitted for consideration, West Ham United and its Stadium partners will be working hard with the planning authority to reach an agreeable outcome. A response is expected within the next eight weeks, to allow installation to take place between May and July.