Social Hammers - Stadium Store

We take a look at the social media activity during the much anticipated opening of our new Stadium Store
Following Thursday morning's grand Stadium Store opening, whufc.com examined the reaction on social media of both fans and members of the Hammers squad attending the event... 

Supporters waited patiently for the big unveiling on Queen Elizabeth Olympic Park, with some arriving as early as 3 and 4am to make sure they were in the first 16 through the doors and in line to receive free Mark Noble shirts and grab a photo with the skipper
 
There's no doubt they were in high spirits, despite the weather!
 
Nobes was unfortunately running slightly late, however, due to some unforseen circumstances...


He arrived shortly after, though, to do the honours with youngsters Josh Cullen and Sam Howes, along with competition winner Colin Rafferty
 
The Official West Ham United Snapchat account was there to give fans who could not make the event a sneak preview of all the fresh gear




Everybody was impressed with both the layout and the merchandise inside, too



And of course, the coffee shop was open for business too


Josh Cullen and Sam Howes got stuck into the running of the Store on day one


And the young goalkeeper certainly enjoyed his morning, meeting the fans in their droves