About the supporter Advisory Board (SAB)
Originally founded in May 2011, the SAB has been instrumental in spearheading all manner of high-profile campaigns, not least the hugely popular partnership with adidas. Among their many other telling contributions, they paved the way for the introduction of a new digital platform, the digital matchday programme and helped to revitalise the Boleyn Ground's matchday entertainment line-up to the benefit of their fellow supporters.
Most recently and perhaps most significantly the group has played a vital role in informing new Stadium policy, as well as helping to steer the Club's commemorative plans for the final Boleyn Ground season.
The Club are determined to build on those strong foundations and are confident that, with the appointment of a dedicated Supporter Liaison Officer (SLO), a new-look SAB can have an even more meaningful impact on the most important matters.
Vice-Chairman Karren Brady was a key driver in establishing this fan initiative three years ago and is rightly proud of its evolution.
"We are enormously grateful to the SAB for all their hard work over the past three years and I personally want them to know that they have made a considerable difference to this football club,"
"I am proud of all that we have achieved together and their input is going to be more important than ever as we continue the exciting transition to Queen Elizabeth Olympic Park. It's imperative to us that our supporters are comfortable with and understand the process, so there will be much to discuss in the coming weeks and months."
As has always been the case, the SAB will continue to be a key sounding board on core issues, while also advising on strategy, not least where the new Stadium is concerned. Additionally, for the first time ever, the SAB and its members are now to be called upon to represent the Club at major external meetings, for example at the Premier League and the like.
For 2015/2016 a modified selection process has seen the formation of a slightly smaller overall group than previous years, but one that better represents the diversity of the Club's fans. Though membership has previously been restricted to Season Ticket Holders and Members, the SAB now has representatives of independent supporter groups, Bondholders, Corporate Members, wheelchair and ambulant fans, and many other representative groups.