Hammers fans will be greeted with the very latest in turnstile technology at the former Olympic Stadium
West Ham United supporters can look forward to taking advantage of the very latest in turnstile technology when entering the Hammers’ new home next season.
The Club have long worked alongside market leaders Fortress GB at the Boleyn Ground and will be implementing the most advanced, future-proofed system available at the former Olympic Stadium turnstiles.
Fortress’ platform enables a vast array of services including digital ticketing, automated access control and fan engagement programmes.
As used by many of the world’s largest stadia, the technology in place will enable supporters to enter the ground using a number of different means, via a range of touch points embedded into the Stadium’s ecosystem.
Naturally, the traditional access cards and paper tickets are still applicable, but supporters will also be able to print their tickets at home. Supporters can therefore avoid queues on the day for collection, and instead request that their ticket be sent via email.
Whatever the preferred option, supporters can look forward to far greater flexibility and significantly quicker, simpler entry into the ground.
Every turnstile is also equipped with special indicators to signify concession tickets so that any persons trying to enter the Stadium with an incorrect age concession ticket will be denied entry, the ticket will become void and will be confiscated.
With the introduction of £99 Season Tickets for Under-16s, the Club have gone to great lengths to create a family-friendly stadium and will apply the strictest penalties to anyone seeking to misuse a concession ticket.
Elsewhere, the Club are pleased to confirm that they are exploring the possibility of extending the technology into its many uses for supporter engagement. Above all, the Club hope to use the system to institute a series of reward schemes for supporters, as Manchester City are now doing at the Etihad Stadium.
To make those reward schemes possible, every single reader in the ground is set up with its own mini PC in the turnstile to ascertain exactly which cards, or tickets have been used and when.