West Ham United are pleased to confirm the launch of a major club store at the brand new Westfield Stratford City this morning.
The state of the art shopping centre, the biggest of its kind in Europe and featuring globally-known stores, will be the ideal setting for the Hammers, with all eyes on the nearby Olympic Stadium as the 2012 Games fast approach.
The Westfield store opened for business at 10am. To help kick things off, manager Sam Allardyce and star players Kevin Nolan, Carlton Cole and Jack Collison are due to take part in a special launch event from 2pm. Fans should note that the manager and players can only sign one item that has been purchased in store, in order to allow them to meet as many fans as possible
The first 100 customers through the door received a Hammers goody bag worth £25, while there will also be great ticketing promotions and a new loyalty incentive scheme running. The manager and players will also sign their shirts in store for an exclusive customer competition.
Debbie Silver, West Ham United's Head of Retail and Ticketing, said: "I am delighted to announce the launch of our latest West Ham United store at Westfield Stratford City. It is an exciting development for everyone at the club and will allow us to reach even more of our passionate supporters as well as having pride of place in Europe's biggest shopping mall.
"We have been listening to fan feedback from those supporters wanting easier ways to get hold of their Hammers merchandise including replica and training kit. Westfield will be a prime destination for many of them. It all means more and more supporters can shop instore with us, as well as being able to buy direct from the club for the first time with our new official online store."
The club has a prime retail location opposite Marks & Spencer within the huge development and, situated just 500 metres from the Olympic Stadium, is expecting tens of thousands of visitors over the coming months.
West Ham United will be at the heart of everything going on at Westfield Stratford City, with fans able to get their hands on the latest 2011/12 Macron home, away and goalkeepers' kit and training gear, as well as all the fantastic Hammers merchandise you could ever want.
With Christmas fast approaching, why not combine a visit to Westfield Stratford City with a trip to the newest Hammers store? There will be something for all, young and old, and to suit any budget. From high-end gifts to matchday-related souvenirs, or whether you just want to wear the claret and blue in style with our great fashion ranges, you will find everything under one roof.
With the wider Stratford City development boasting major transport links and fantastic infrastructure, West Ham United's new club store will be a major destination for all football fans, and others beside. With regular Westfield-only promotions and special guests in store, it will be a home from home for the Hammers - although little more than a mile from the Boleyn Ground.
The club's retail operation has grown immeasurably in the last 18 months across the Hammers heartland of London and south Essex, with the successful launch of a third store at Liberty Romford last November having built on the longstanding Stadium Superstore and Lakeside Thurrock stores.
This summer saw the launch of the club's official Online Store in direct response to fan feedback. Taking the online store back in-house has enabled the club to offer an increased level of service from a dedicated team of West Ham United staff.
Based on site at the Boleyn Ground, staff pick, pack and dispatch items - including the hugely popular 2011/12 Macron replica kits and training wear - personally as well as answering all queries directly via telephone and email. Shop today at www.officialwesthamstore.com
Whether near or far from Upton Park, fans can shop with the Irons with ease - and like never before with West Ham United at Westfield Stratford City.
WEST HAM at WESTFIELD STRATFORD CITY
126 Ground Floor
The Street
Westfield Stratford City
London
E20 1EN
OPENING HOURS
Monday to Friday 9.30am - 9pm
Saturday 9.30am - 9pm
Sunday 11am - 5pm
*Please note all player appearances are subject to change because of first-team training/selection.