Carlton Cole may have moved on to double figures for the season with his two-goal show against Burnley - but he is determined to do more to aid the club's survival fight.
The striker has notched ten times in 32 appearances - although has started just 19 of those matches - and is the club's leading scorer this season. Having won 5-1 on Monday, the striker is hoping he and the team can give the fans more to savour when Liverpool arrive on Sunday afternoon.
Speaking to West Ham TV, Cole said: "The fans turned up, all the kids as well, and I am happy for them to witness a five-goal victory. It was entertaining stuff and last week against West Brom was very entertaining as well. That's what the punters pay for.
"It also just shows the spirit of the lads lately as well. It was well publicised that the boys went out last week to get a bit of team spirit and I think Burnley showed what we are really about. I am happy for the boys, happy for the manager, and happy for the people all connected with West Ham United. We really did do a good job."
Cole may have scored twice in under two minutes early in the second half, but admitted his first left a lot to be desired after a poor first touch and then clumsy finish. "I can't believe I celebrated the first goal really! It was a bit embarrassing, but these things happen and every goal counts - whether it comes off my shin or whether it's a bobbler.
"I don't care, as long as it goes in. I'm on ten goals this season but I really want to convert that into the league. That's where it counts at the moment, because we really want to be a Premier League outfit next season. Everyone really dug in and that's what we need, we need everyone pulling in the same direction. Everyone has to play their part this season because this is going to be a massive team effort."
Cole had plenty of praise for team-mate Thomas Hitzlsperger, a player he knows well from spending a season at Aston Villa with him in 2004/05 - and was delighted to see him overcome his injury woes. "It's fantastic. He's a great player, he shows what he can do in training and he's going to be a massive asset for us.
"We've missed that as well, we always rely on Mark Noble, Kovac and obviously Scotty Parker, but now they've got a bit of support as well from a talented football player and hopefully he can continue his form. Today he scored a cracking goal to set us off and that's what we all needed."