Sam Allardyce is determined his squad will give everything on Saturday in order to keep their winning run going.
Burnley are the visitors to the Boleyn Ground and stand in the way of a fifth straight victory and eighth match unbeaten. A fifth win would be the first time the club has achieved such a feat since February 2006.
The manager was keen to emphasise in his pre-match briefing that his men deserve recognition for coping with a constantly changing squad and the demands of a division where teams aim to stifle the Hammers from kick-off to final whistle.
How is the squad looking?
SA: It is pretty thin on the numbers but obviously in terms of the quality we have been delivering it has been fantastic. We are expecting John Carew to be back fit after missing the Middlesbrough trip.
The quality of the players involved in our recent matches has produced a satisfying period of results. We have six wins out of seven and the challenge is now to carry that forward. That is the big ask of the players.
To come out of the Southampton defeat [on 18 October] and go on this run is fabulous. Things are moving very nicely.
It has been very tough in terms of my position, not once have I been able to pick the same eleven that started the previous game due to niggly and long-term injuries.
At this time of the year we face a tougher task with a small squad because flu starts coming into the equation and suspension on top of injuries could be something we have to manage delicately and as best as we possibly can.
Is that the most pleasing thing? You have had to chop and change but are still getting results.
SA: The subs and the eleven at Middlesbrough were all we had. We had young Pottsy that travelled with us but that was it. That is the worry, and because of that this period has been fantastic. We have been able to overcome all the problems and each player has been able to go out and produce a performance at a very high level.
Moving into December and the difficulties that brings is going to be a big test as well. Confidence is very high and that always makes the players feel that much better. They don't quite feel as tired as they actually are. They look forward to coming in and to the next game.
As tough a game as Burnley will be, every player will be looking forward to coming in and trying to get a big week where we can gather nine points in the space of seven days. That would be a magnificent statement in terms of this Championship and of what we are as a team and a squad.
The home form has been magnificent but those on the outside have not recognised the achievement of beating teams like Blackpool, Leicester and Derby who were all contenders at the start of the season?
SA: People are making conclusions that our home form is not too good because they look at our away record and it is the best in the league. They revert back and say we can't be as good at home. No, we are just as good at home now. The unfortunate thing was the couple of shock results in the last minute against Cardiff and Ipswich.
Then of course still my best performance of the season was Bristol City but because we didn't win people went home with the illusion we were poor. That wasn't the case. We just didn't finish the opposition off because we missed our changes.
That is the problem, you can be as creative as you want but if you don't put the ball in the net the game is unforgiving. Since then and before even, we have managed to make sure when chances have been created we had the quality to finish them off.
We are making a bigger statement every time we win a match. That is good for the confidence of the team and makes the opposition wary. That is important psychologically.
Burnley may come and want to play football judging by their recent form. That bodes well for us?
SA: If you give us the space and time we will play better than anyone else in this division, but teams are not daft enough to do that.
Blackpool thought they could attack us and we went and scored four and it could havve been five or six. If we get the space, we exploit it.
Most come here and tighten it up and make life difficult. At the end of the day we have to make sure that when teams defend well, that we are capable of breaking them down. If they do attack, particularly here, generally we will be much better than them in terms of creativity.
It still doesn't mean you are going to win the game because you have to have the quality to finish it off but we look forward to anyone that wants to come here and attack us.
Are you thinking about club records? Three wins out of the next three would surpass the 1990/91 season team's form after 22 matches.
SA: That is incentives for us and the staff, not the players. We talk about it more ourselves than we talk to the players. The players need to focus on the next game and only that. You often see below-par performances when players have their mind on something other than the next game ahead.
For us it is all about how do we beat Burnley? How do we make sure we win and then move on from there? If we do manage to achieve something then we will tell them and use it to help them to go on from there and achieve something else.