SBOBET have won the coveted Asian Operator of the Year for the second year running at the EGR Awards - the global egaming industry's event of the year.
The club's principal partners were commended by the prestigious eGaming Review magazine awards for once again leading the way in the crucial and influential Asian market. They beat stiff competition to take the prize on what was a prestigious night.
Bill Mummery, SBOBET Executive Director, said: "It's always gratifying to receive such strong recognition from one's peers in such a dynamic industry. To win this trophy for a second consecutive year is testament to the global leadership position we have established."
SBOBET have been West Ham United's proud principal partners for two years and are set to mark the anniversary with a host of special fan-based initiatives at this weekend's Barclays Premier League match with Wigan Athletic on 27 November.
Taking place at The Artillery Garden at The HAC in central London, the well-attended EGR Awards were hosted by comedian Jack Whitehall. It was the sixth staging of the gaming industry event - and lived up to its billing as the biggest and best yet.
Wednesday night's awards recognise the outstanding achievements across the rapidly growing egaming industry and reward companies who have been innovative, creative and really pushed the boundaries over the past year. Entries are judged by an independent panel of experts from across the industry.
EGRmagazine.com is the leading online gambling industry news website, and also publishes features and blogs and hosts peer discussion.