Season ticket holders can take advantage of a fantastic blanket ten per cent discount at the club's three stores this weekend.
Unlike other discounts offered in conjunction with club membership, this season ticket holders-only discount includes Macron products such as the hugely popular home and away replica kit.
Fans were expected to flock to the Stadium Superstore (Saturday only), Lakeside Thurrock and Liberty Romford shops - with the latter two open on both Saturday and Sunday. To be eligible for the discount, supporters must produce their season tickets at the check-outs.
Open for business now at the Liberty Shopping Centre in Romford, the newest addition to the club's retail operation has come about in direct response to fan feedback. Supporters said they wanted a third option to pick up their Hammers holiday merchandise.
Located in Unit GL1A, opposite Sports Direct and Waterstones in the busy centre on South Street, the store has everything you could wish for to make it a true claret and blue Christmas.
Fans will find a great range of goods in store, from calendars and annuals, to cards and decorations.