There was plenty of excitement in the air as the new West Ham United Macron 2010/11 away kit went on sale to supporters.
Season ticket holders and corportate members were invited to the Stadium Store in the Boleyn Ground's West Stand for an exclusive shopping event.
There, they were joined by Hammers duo Zavon Hines and Jack Collison, who both donned the new shirt and happily signed autographs and posed for photographs with supporters.
The kit - combining cutting edge continental ideas with the club's homegrown history - is the first produced since Macron became the club's new technical partners. It features a white shirt with claret and sky blue hoops around the middle. The shorts and socks are both in matching sky blue, with the round neck enhancing the retro feel.
Macron are leading the way for kit innovation, providing bespoke shirts that allowed the club to respond to fan feedback as well as provide stylish training gear to complement. There has been strong attention to detail, particularly on the shirt with the design of the cut, the inserts and the combination of fabrics allowing better movement for optimum performance.
The shirt is a throwback to a kit first worn by the successful side of the late 1950s, when a young Bobby Moore made his breakthrough into the strong Hammers side that had emerged around the greats like Malcolm Allison and Noel Cantwell.
The new Macron away kit is available from both the Stadium and Lakeside Stores. The Stadium Store is open between 9.30am and 5pm, Monday to Saturday, while the Lakeside Store, situated in Unit 71 next door to Debenhams on the ground floor at the Lakeside Shopping Centre, is open 10am to 10pm Monday to Friday, 9am to 9pm Saturdays and between 11am and 5pm on Sundays. Contact the Lakeside store on 01708 890258.
The new Macron 2010/11 home kit was launched on Thursday morning and is available to pre-order now from the club's online Megastore by clicking here.
Here are some images from Wednesday's away kit launch -
All smiles - These two young fans clearly enjoyed meeting their heroes
In the bag - This supporter already has his hands on the 2010/11 Macron away shirt
Good look - The new shirt combines style with the latest technological advances
Getting shirty - This fan is all kitted out ahead of the new Barclays Premier League season
Stocked up - But the new Macron away kit is all set to fly off the shelves