Fans who missed out on getting the first programme of the new season can still get hold of their copy.
The new-look West Ham United 2010/11 official matchday programme went on sale for the first time for last Saturday's SBOBET Cup match with RC Deportivo La Coruna at the Boleyn Ground. It went down well with fans, with thousands snapping up the commemorative issue.
Drawing on the classic programmes of the 1960s, the all-new 84-page edition was packed with exclusive and exciting interviews and photographs, while a host of popular features made a welcome return.
Saturday's issue showcased new signing Pablo Barrera, while Chairman David Gold and manager Avram Grant spoke of the optimism surrounding the Hammers ahead of the Barclays Premier League campaign.
The official matchday programme is always available to order online, with full and half-season subscriptions also available.
CLICK HERE TO ORDER YOUR ALL-NEW MATCHDAY PROGRAMME
The 2010/11 matchday programme featured a number of interesting and insightful regulars, including:
*Big name interviews - Mexico winger Pablo 'Dynamite' Barrera is ready to explode into action for West Ham United.
*Exclusive columns - Chairman David Gold, manager Avram Grant, Evening Standard correspondent Ken Dyer and talkSPORT pundit Ian 'Moose' Abrahams with their views on all things West Ham United.
*Commerical News - All the information you could ever need to know about the latest corporate and commercial opportunities available at West Ham United.
*The Opposition - An in-depth ten-page focus on the opposing squad and management, including Meet the Squad, the popular Scouting Report and Talking Tactics features and the new Opposition View and All-Time XI pages.
*Boys of '86 - A celebration of the silver jubilee of the club's record-high finish of third in Division One 25 seasons ago.
*We Have Played Them Only Once - A nostalgic look back at West Ham United's one and only meeting with a club in the past, starting with the 1975/76 European Cup Winners' Cup final clash with RSC Anderlecht.
*Fans' Mailbag - Supporters get to put the questions they want to ask to their favourite West Ham United player, starting with long-serving midfielder Mark Noble.
*My Teammates - Benni McCarthy is the first West Ham United star to dish the compliments - and the dirt - on his fellow players.
*Challenge Kieron - West Ham United trivia champion Kieron Dyer takes on his team-mates in a sports quiz.
*Match Report - Greatly-improved big-match coverage featuring words, photographs and statistics from the Hammers' most recent fixtures.
*Where Are They Now? - The popular interview with a former West Ham United star is now in its third season, kicking-off with a catch up with goalkeeper Bobby Ferguson.
*Hammers Worldwide - A database of contact details for the official West Ham United supporters' clubs dotted all over the world.
*Community - All the latest news about the valuable work being done by the West Ham United Community Sports Trust.
*Fans United - Birthday, wedding, birth and other announcements, complete with photos of West Ham United fans.
*Youth Academy - A special message from Youth Academy patron James Tomkins, as well competitions and information about how to make the most out of your West Ham United membership.
*Reserve Team, Youth Team and Ladies Team - Match reports, statistics and exclusive photographs and reaction from the matches contested by West Ham United's reserve, youth and ladies' teams.
*Tickets and Travel - Ticket and coach travel prices, selling dates and information about how to ensure you don't miss a kick of the action, home or away.
*Match Info - Everything you wanted to know about matchday, including a biography of the referee, the day's other fixtures and information about the next home match at the Boleyn Ground.
*Stats - Exhaustive appearance and goal statistics for the entire first-team squad, all set out in a new and exciting way.
Priced at £3.50, you simply cannot afford to be without your all-new West Ham United 2010/11 official matchday programme.