West Ham United have dedicated the Barclays Premier League home match against Newcastle United on Saturday to raising money for the Bobby Moore Fund for Cancer Research.
The fund is one of two official charities the club is proud to have linked up with this season along with the Richard House Children's Hospice. Stephanie Moore, Bobby's widow, established the fund in 1993 and ever since it has been raising money for research into bowel cancer. As well as providing valuable help to such a worthy cause - with over £1m raised each year - the charity helps keep alive the memory of one of English football's greatest sons.
Leading up to the Boleyn Ground fixture, and on the day of the game itself, various initiatives will take place in support of the charity. These include:
Stephanie Moore MBE said: "Bobby played almost his entire professional career at West Ham United and celebrated his most glorious footballing successes whilst at the club. I am proud that his name, and the charity founded in his memory, should now be linked with West Ham United. The partnership will help improve the quality of life for those who have bowel cancer, and those who will be diagnosed in the future, by raising money for invaluable scientific research into the disease which claimed his life."