Sky One have announced the launch of Premier League All
Stars, a major new live football entertainment event in partnership
with the Premier League and sports entertainment specialists North
One Television, to air this autumn.
Premier League All Stars will see Premier League legends,
celebrities and fans coming together to field teams representing
all 20 Premier League Clubs playing in their kits and competing for
a charity prize fund which will be donated to charities of the
winning Club's choice.
This television collaboration is the first of its kind for the
Premier League, having previously only agreed deals with
broadcasters for the rights to Premiership football. The event will
run in conjunction with the Premier League's new charity
initiative, 'Creating Chances', which will showcase the
Premier League and its Clubs' contributions to local
communities and charities.
All of the All Stars action will take place over eight consecutive
days in September at a state of the art indoor facility in London,
with Sky One screening a live two-hour programme each evening.
The knockout contest will see all Clubs playing to win cash
donations for their individually nominated charities with the
greatest sum going to the champion's charity of choice.
There's also the All Stars Trophy to play for. Will Manchester
United battle it out with Chelsea again or could another team take
the spoils?
Each team will comprise of heroes returning once again to wear
their Club's strip, celebrities playing for the team they
support and fans who normally watch from the stands will have an
opportunity to be part of their team. A nationwide talent search
will find undiscovered players amongst the fans, following a
selection process to be launched this summer. News on the
recruitment of the All Stars football stars players will be
announced throughout the summer.
Richard Woolfe, Director of Programming at Sky One, Two and Three
said, "Premier League All Stars offers the perfect mix of
sports and entertainment. The combination of the best league in
world football and the BAFTA award-winning North One Television
guarantee a must-see event for the autumn. It's every man's
dream to play for their favourite team and we're going to be
fulfilling those dreams with the opportunity of a lifetime and
it's all for an excellent cause."
Richard Scudamore, Premier League Chief Executive added, "We
are very excited at the prospect of working with Sky One on this
new event which will help showcase the Premier League's
Creating Chances Week of Action and see a fund of £300,000
donated to our Clubs favoured charities."
Neil Duncanson, CEO, North One commented: "It's the first
time the Premier League has allowed its name and its Clubs to take
part in a new competition. We were tasked by Sky One to come up
with something big and something imaginative. It's going to be
a little futuristic too and promises to be one hell of an
event."
Look out for more information on how to apply to take part
in Premier League All Stars...