A project set up called 'Team', a 12-week personal development programme, has seen a number of teenagers and young people find a route into football and have the chance to seek advice on training for jobs or education.
West Ham, along with clubs all over the country, have been taking part, alongside the Football Foundation and the Professional Footballers' Association, providing administrative, hospitality and Football in the Community work placements.
There has also been the chance for youngsters on the courses to receive talks from players and staff, plus make use of club facilities, including the learning centre based at the stadium.
And one player who is playing his part by supporting the project off the pitch is Anton Ferdinand.
The 20-year-old defender is taking his duties as a role model off the pitch as seriously as his performances on it, which saw him help the Hammers get promoted back up to the Premiership last month.
Speaking about the Team project, which has seen him meet some of the youngsters on board, he said: "Football has got to be the most universally common ground for young people. The Prince's Trust work with us at West Ham, is about getting to the core of these young people, their interests and culture, giving them a chance they might not otherwise have. I think it's a great way of helping young people of all ages move forward with their lives."
Figures have shown that at least 79 per cent of those taking part have gone to enjoy football, get work or training opportunities or have found a route into further education.
Rena Sodhi, regional director for The Prince's Trust in London, also praised clubs like West Ham for its involvement in the programme, saying: "The power of football is an incredibly powerful tool to engage and motivate these young people."