WEST Ham United is pleased to announce that they will be launching
the world's first online Casino fully branded specifically for
a football club. This world first is due to launch on
September 1st. The project has been undertaken and managed by
Sports Marketing consultants, Business Development of Sport Ltd
(BDS) based in Preston, Lancs.
The West Ham United online casino can be found under
www.hammerscasino.com. While the site is due to
launch on 1st September, fans can pre-register and one lucky winner
from those who pre-register will be invited as guests of the casino
to enjoy full hospitality for the home fixture against
Arsenal. Pre-registration can be done at
www.hammerscasino.com
The lobby area will simulate walking into areas of the stadium
where players will then be able to experience such games as
blackjack, roulette, slots and poker.
This exciting new initiative will provide West Ham United with the opportunity to communicate its brand to a whole new audience, via the ever expanding online gaming community, recognised by many as being one of the fastest growing communities in the world today.
Richard Morris, spokesman for BDS says: "We are literally looking to take the West Ham United brand to hundreds of thousands of adults, living from the Americas to Asia, Africa to Oceania. Utilising one of the worlds strongest affiliate networks(www.casinopartners.com), we aim to place the West Ham United brand, with intensity, in areas the club ordinarily may not be able to access itself.
"We utilised Playtech to create the software for the project, recognised as the market leader in online gaming software. This ensures that both graphics and user experience will be second to none.
We believe this could be a strong revenue stream for the Club going forward."
Due to the relatively low overheads of online casinos they are generally able to offer higher prize payouts than traditional land-based casinos.
West Ham United Commercial Manager Sue Page says: "The Club is excited about being involved in this ground breaking project. Research shows us that the online gaming community has a strong affinity for sports fans. Obviously, we hope this will become a strong income stream for the Club but more importantly we expect the affiliate networks that BDS are able to tap into to bring many non-West Ham United fans from around the world to West Ham United's online casino and hopefully become interested in the club in greater depth as new fans."
More information will be released closer to the time of launch.