Fairview New Homes Limited is the new official sponsor of West Ham
United Ladies FC.
The deal agreed with the Club for the 2003-04 season will improve opportunities for all ladies interested in learning and playing football.
West Ham United Ladies FC run five teams - two senior and three junior sides - and the Fairview logo now appears on the Ladies' new home and away kits.
Fairview Director Peter Cobb said: "We have sponsored cultural events around London and we felt it was time to support an effective and deserving grass-roots football initiative in this part of the capital."