And his defiant message to the club's critics is that the players will emerge from the current predicament as an even closer unit.
He also insists recent press reports suggesting he might be unsettled at the club could not be further from the truth.
"Nobody likes to be there but I can assure everybody that we are trying hard and putting everything in," he stresses.
"Not one person is shirking responsibility and we are looking to push ourselves up the table from now - the only way is up."
He says that his own excellent performances this season give him no personal satisfaction while his team remain at the bottom, and explains: "It is always nice for the manager to praise you, but I wouldn't mind going for five or six games having an absolute stinker and the team winning every one.
"At the end of the day West Ham are a team and we all get the same result. It doesn't matter about how people play personally or what improvements they are making in their game - it is just about West Ham picking up points, because we haven't at the moment.
"You could say, having created enough chances, that is is about luck - or bad finishing.
"It is probably more down to bad finishing. There are often days when goalkeepers have blinders and you can't really say anything, but we haven't made the goalkeeper work enough when we have got into the positions.
"I put it down to not enough ruthlessness in front of goal from the whole team and the same when we are defending as a team.
"It is about everyone, collectively - as a whole - and we wouldn't want to say it is just one person; it is the whole team.
"I can't say how much it hurts me to see West Ham down at the bottom."
Recent reports have tried to infer a certain amount of restlessness on Joe's part, but Joe insists nothing could be further from the truth.
"I am fully committed to the West Ham cause and I am a West Ham player for as long as West Ham want me," he reveals.
"It is not pleasant times at the moment but the men have got to step forward in games and really battle through.
"People may have to sacrifice themselves for the team; we have got a lot of individual ability but we have got to make that a team effort."
Joe says the reports that claimed he had said players would not stay out of loyalty were completely wrong, and adds: "That was misrepresentation - I can't remember saying that. I did something for the radio but some of the things, the way they came across, were not how I said them.
"You have to understand that now we are at the bottom, especially more so than ever, you shouldn't believe what you read in the papers.
"They are out to make things out of nothing at the moment - trouble making - so we have to stay strong, pull together, and we will get through it."
As far as crowd reaction is concerned, he says it is up to the team to lift the spirits of the fans.
"We can't have boys on the pitch in the next few games, we need men. That is not about steaming in around kicking everybody, but everyone has got to want the ball.
"We all have to be brave enough to take the ball when the crowd are getting on our back, which they are right to do with the way we have been playing.
"We set our standards last year and we have not matched them. They are right to have a go, but we still have to be prepared to do the difficult things.
"But you can only ever be positive - and that is what I am."