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Tony Cottee is backing Joe Cole to handle the pressure of the upcoming World Cup finals if he gets the chance to perform.
The former Upton Park goalscoring legend points to the fact that Joe has been under the media spotlight not just since he broke into the first team at Upton Park, but even before then.
"I think in Joe's case it goes further back than when he started playing in the senior side," he says, "because I was hearing about Joe when he was 12 or 13.
"He had so much hype so that when you get to 17, 18, or 19 you have heard it all before, and it is not so much pressure as if you are a kid who has come through unnoticed, all of a sudden you are thrust into the spotlight, and it can be a little difficult to deal with.
"I think from that point of view, having been big news since he was 12, it probably - though it might sound stupid - works in his favour now that he has been so hyped up."
As for Tony himself, life out of the spotlight is suiting him and he says: "What am I doing at the moment? I am doing some gardening!
"I have worked through the season as a TV and radio pundit and many other things, including working at West Ham as well.
"But even like a player you do need to recharge the batteries a little bit and I am actually going to be doing a few bits and pieces of TV and radio for the World Cup.
"I'm hoping to play in the Masters for West Ham in July and then of course you are back into the season again.
"As for next season, I don't know what I'll do, but I expect it will be more media work.
"I still do coaching at Leyton Orient and that has been enjoyable for me this season. It is only once every two or three weeks and I try to pass onto them what I learnt as a player."
Tony did, of course, have a go at being a manager in a brief spell at Barnet, but he says: "With regards to coaching and management on a more permanent daily role, all I can say is it would have to be a special offer.
"If any of my old main three clubs, Everton, West Ham, and Leicester, asked me to do a specific role at the club, then of course I would be a fool not to do that.
"But I don't think I would particularly enjoy doing what I tried to do at Barnet which is the lower division route.
"It is far safer, more enjoyable, and less pressurised to be a TV pundit, to be quite honest.
"But as always in football you never know what is round the corner, and all you need is a friend or something to get you a job somewhere and you can be straight back in it."