"We do realise there are a large number of people not currently renewing because of the manager situation," he says. "But if any season ticket holder has got a seat that they are particularly attached to, our advice is to renew before Friday because we can't extend the renewal date.
"If it was easily done we would do it but all the dates that we work around during the summer like new applications and other things are all set round that one day.
"Because it had already been set long before the current situation it is not possible to change that now."
Despite the search for a new manager being ongoing, Steve says ticket sales have not been adversely affected. "Season ticket sales are steady," he says, "and we are probably on a par but we should be doubling our sales until the renewal date on Friday 8th June."
It is all part of a carefully controlled summer plan. "The next phase is seat change requests from existing season ticket holders looking to change their seats, then after that we are looking to deal with new applications from people wanting to buy new season tickets, over a two week period," he says.
"It is a very tight schedule you work to during the summer and before you know it match tickets are on sale.
"The fixtures come out around June 20th and then the season comes around - it seems to get shorter each summer.
"We've been fairly happy with the whole process of relocating the supporters; most of the west stand lower tier supporters have been very understanding about their temporary position in the upper tier and are happy to go along with the temporary seat until the permanent one becomes available around November.
"There is a lot of interest in the new stand and a lot of the seat change requests and new applicants we've had to put off until the stand is fully open in November because obviously it is very full at the start of the season with people in temporary positions and so forth, so we'd rather people move to a different area of the ground and then into the new seats when they become available."
The effects, in terms of numbers, will not really be felt until the winter, and Steve adds: "The capacity at the start of the season will be close to what it is at the moment, perhaps 100 up, but we will reach 35,000 when the lower tier opens.
"It will be nice to see the stand full and we are looking forward to selling out.
"We have asked for dispensation from the Premier League to only give 2,400 away tickets for the travelling support because of the building work."
Steve also reveals that the away fans are moving, explaining: "They will be on the other side of the Centenary stand towards the east stand because the police wanted it."