Story of the Kits

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West Ham United's 2023/24 Anthem and Away Kits have now launched!

Our Home Kit for the new season features the Club’s traditional claret body with blue sleeves, and includes a special detail on the front of every shirt.

The Hammers’ anthem, I’m Forever Blowing Bubbles, is etched into the fabric of our Club and a distinctive Bubbles pattern is woven through the Anthem Kit, in recognition of its storied role in our heritage.

Meanwhile, this year’s Away Kit is a classic, elegant all-white outfit with subtle flashes of claret and blue. Our Club crest, and the logo of our sportswear partner Umbro, are both iridescent, enhancing the simple design of the new kit.

Our 2023/24 Away Kit launch explores the origin story of the West Ham Way style of play, and the legends it has created in our history.

A pioneering style of play designed in Cassettari’s Cafe on Barking Road near the old Boleyn Ground in the 1950s, the ideals of former manager Ted Fenton, along with influential, forward-thinking players such as Malcolm Allison, Noel Cantwell and John Bond, gave birth to the Academy of Football and created a playing style synonymous with the Club.

Get your hands on both Kits now by clicking here!

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