West Ham United named Athletes Elevated as its Men's First Team Back of Shirt Partner for the 2026/27 season, marking a one-of-a-kind collaboration that gives Hammers supporters priority access to a new marketplace and rewards platform that puts athletes and teams in front of the Club’s fans.
Founded by Roland Weedon of Essex Mortgage and Weedon Ranch, both previous US regional partners of West Ham United, Athletes Elevated is an athlete-first network and product marketplace connecting fans to their favourite athletes, teams and brands. Supporters can shop athlete-endorsed products, gain access to offerings found nowhere else and earn rewards, all while directly supporting the causes athletes care about.
Athletes Elevated will additionally have brand visibility on the front of the West Ham United male Academy shirts and will support the West Ham United Foundation throughout the partnership. In addition to the global exposure generated by their logo on the back of the Men's First Team shirts, Athletes Elevated will receive an enhanced package of matchday and digital rights, helping the brand connect with West Ham United fans around the world. This will include visibility across key Club channels, including social media, website, and wider digital platforms.