Supporters waited patiently for the big unveiling on Queen Elizabeth Olympic Park, with some arriving as early as 3 and 4am to make sure they were in the first 16 through the doors and in line to receive free Mark Noble shirts and grab a photo with the skipper
YOU would think it's the Harrods sale !!!!#WHUFC @whufc_official pic.twitter.com/uzhHqozWsV
— I?R?O?N?S (@MrLeeboi007) June 23, 2016
There's no doubt they were in high spirits, despite the weather!
Queuing in the rain with #WestHam fans at the new stadium store. #coyi #foreverblowingbubbles @westhamfootball pic.twitter.com/wmAX3FlOVz
— Scott Slusher (@srslush) June 23, 2016
Nobes was unfortunately running slightly late, however, due to some unforseen circumstances...
Captain @Noble16Mark is travelling over land and (a small) sea to open the new Stadium Store this morning! ????????? pic.twitter.com/O6K3fyLKDH
— West Ham United FC (@whufc_official) June 23, 2016
He arrived shortly after, though, to do the honours with youngsters Josh Cullen and Sam Howes, along with competition winner Colin Rafferty
#WHUFC #COYI Mark Noble opens the new Hammers club shop at the London Stadium pic.twitter.com/7s7dSEvg8N
— BBC London Sport (@BBCLondonSport) June 23, 2016
The Official West Ham United Snapchat account was there to give fans who could not make the event a sneak preview of all the fresh gear
Everybody was impressed with both the layout and the merchandise inside, too
A new #retail #store opened @whufc_official this morning. An amazing upgrade for the fans #WestHam pic.twitter.com/Pw7pWdu4A7
— Carl Aelle (@carl_aelle) June 23, 2016
My boys new kit from our new West ham store @davidgold pic.twitter.com/HxYhJKme7X
— wesley sargeant (@westhamwes) June 23, 2016
And of course, the coffee shop was open for business too
Cool tables in coffee shop at the club shop @whufc_official #WHUFC pic.twitter.com/mntiCZRlY0
— I?R?O?N?S (@MrLeeboi007) June 23, 2016
Josh Cullen and Sam Howes got stuck into the running of the Store on day one
.@JoshCullen8 & @samhowes46 behind the counters printing shirts at our new Stadium Store ???? https://t.co/nNwofqqnLM
— West Ham United FC (@whufc_official) June 23, 2016
And the young goalkeeper certainly enjoyed his morning, meeting the fans in their droves
Great to see so many fans at the shop opening today ???????? #COYI @whufc_official pic.twitter.com/bqJ1IPNgyY
— Sam Howes (@samhowes46) June 23, 2016
@samhowes46 met Sam at the stadium shop today, top guy ?????????? pic.twitter.com/ltIwrAxfhR
— ?Finlay joyce? (@finlayjoyce2000) June 23, 2016