West Ham United are delighted to announce major price cuts across the board for Season Tickets for the first season at the Club’s magnificent new home on Queen Elizabeth Olympic Park.
The key details are as follows:
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Every Season Ticket price band will see a reduction as the Club uses increased broadcast revenue to offer dramatically cheaper tickets to its supporters
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A new entry-level Band 5 adult Season Ticket will cost just £289 – the cheapest in the Premier League
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All Season Tickets for Under-16s will be cut to just £99 – the equivalent of only £5 per game
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A family of four can buy a Season Ticket for just £776 – the equivalent of £41 per match
West Ham United Joint-Chairmen David Sullivan and David Gold and Vice-Chairman Karren Brady have long been champions of trying to make football more affordable for supporters.
When they announced their ambition to make the former Olympic Stadium West Ham’s new home, they also stated their hope that it would create opportunities for more Hammers fans to be able to afford to watch their team. Today’s announcement delivers on that pledge as the Hammers become the first Barclays Premier League Club to use the increased broadcast revenue for the 2016/17 season to cut ticket prices for supporters.
Every Season Ticket Holder sitting in bands 1-4 for the final season at the Boleyn Ground will see a reduction of at least £26 in their Season Ticket price. Band 1 will come down by £26 (-3%), Band 2 by £61 (-7%), Band 3 by £201 (-25%) and Band 4 by £151 (-23%).
A new £289 Band 5 Season Ticket will become the cheapest in the Premier League* and represents a cost per game of just £15.20. This market-leading rate means a family of four can watch West Ham’s 19 home games from just £776 – the equivalent of just £41 per match.
The new £99 Season Ticket for Under-16s also means the Club will have the cheapest Season Tickets for children among London’s Premier League teams, and will match Sunderland AFC as the cheapest Season Ticket in the league on general sale to that age group.*
Disabled supporters will also see a further reduction on the already discounted rates they enjoy at the Boleyn Ground, with disabled Season Ticket prices being reduced by up to £205.
Commenting on today’s announcement, Vice-Chairman Karren Brady said:
“We have always said that the move to our magnificent new Stadium would be a game changer for West Ham: a chance to increase revenue, invest in the team and improve our performance on the pitch, but crucially without putting an extra financial burden on the supporters who already come to watch every home match. Today’s announcement proves that we have kept our promise.”
Today’s significant announcement has also received a ringing endorsement from the Football Supporters’ Federation (FSF).
FSF Chair, Malcolm Clarke, hailed the example the Club are setting by adding:
“The FSF strongly believes that top-flight clubs should use their newly-signed media deal to cut ticket prices for both home and away supporters.
“We hope that other clubs follow suit and reduce ticket prices across the board, as West Ham United have done.
“West Ham United have thrown down the gauntlet to other clubs – who can offer the cheapest season ticket prices in the top-flight?”
Pricing
A breakdown of how the existing price bands will change as follows:
| Category | Band 1 | Band 2 | Band 3 | Band 4 |
| Adult | £899 (Down 3%) |
£799 (Down 7%) |
£599 (Down 25%) |
£499 (Down 23%) |
| Over-65s | £450 (Down 3%) |
£399 (Down 7%) |
£299 (Down 26%) |
£250 (Down 23%) |
| Under-21s | £450 (Down 3%) |
£399 (Down 7%) |
£299 (Down 26%) |
£250 (Down 23%) |
| Under-16s | £99 (Reduction of up to 61%) |
£99 (Reduction of up to 59%) |
£99 (Reduction of up to 57%) |
£99 (Reduction of up to 51%) |
| Disabled Adult | £450 (Down 1%) |
£399 (Down 12%) |
£299 (Down 34%) |
£250 (Down 45%) |
1966 Seats
As well as the new Band 5 for the lowest-priced Season Tickets, the move has seen the introduction of a number of new premium and hospitality matchday offerings.
With six Club London Lounges now sold out, West Ham recently announced the launch of The Academy, the latest addition to the Club London range, offering increased opportunities for those supporters wishing to combine their matchday experience with the very best in luxury hospitality.
Furthermore, West Ham United have today announced a new VIP area in homage to the Club’s most famous sons. 2016 will mark 50 years since Bobby Moore, Sir Geoff Hurst and Martin Peters lifted the World Cup for England and the ‘1966 Seats’ will offer supporters the chance to enjoy superb halfway line views and a padded seat complete with the ticket holder’s name marked on it.
To help mark the launch, the Club will be donating a seat each to the Bobby Moore, Sir Geoff Hurst and Martin Peters families for the first season in the new Stadium for them to use for a charity of their choice.
New Stadium seat selection process
Following the 17 April deadline for 2015/16 Season Ticket renewals, all supporters who have renewed their Season Ticket will be contacted with details of how to access the Online Reservation Centre and track the progress of their seat selection.
They will then be invited to their personal appointment at the Club’s new Reservation Centre at Westfield Stratford City, where they will be invited along to virtually ‘view’ the seats and the Stadium and book their new Season Ticket. At the appointment, a dedicated sales advisor will use the state-of-the-art Virtual Venue, as designed by IO Media, to allow fans to virtually ‘sit’ in any available seat to make sure they find the one most suitable for them.
Similarly, iCreate 3D has produced animated Stadium fly-throughs and CGIs, which supporters can look forward to viewing at the Reservation Centre.
At those appointments, Season Ticket Holders will be able – subject to availability – to introduce up to two new Season Ticket Holders for the first time and sit with them in the new Stadium, including Under-16s taking advantage of the new £99 Season Ticket rate. Further details about the seat selection process are available on whufc.com.
The reduced prices will also make it easier for every supporter to move up to a higher price band, should they wish, although the Club’s seat selection policy for the new Stadium guarantees that each 2015/16 Season Ticket Holder will get first choice on the best available seats in their existing price band.
Due to the expected demand, the Club have today launched a Priority List for Season Ticket applications for the new Stadium, which can be joined at reservations.whufc.com. Once all 2015/16 Season Ticket Holders have had the chance to select their seats, the Club will contact those registered on the Season Ticket Priority List with details of their Reservation Centre appointment.
For answers to FAQs about the new Stadium ticket pricing, including the launch times for general matchday ticket prices, please click here.
* (based on 2014/15 prices)